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Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand.
In this episode, Katherine Lesperance, Founder and CEO of Sensible Marketer Inc., shares practical insights on lifecycle marketing, customer retention, and building sustainable growth through smart strategy and data-driven execution.
Key Highlights:
• Beyond the “Best” Tactic: Why strategy matters more than trends.
• Building the Right Martech Stack: Choosing tools that fit your business needs.
• Lifecycle-First Growth: Using CRM and email to strengthen customer retention.
• Win-Back Campaigns: Re-engaging past customers to increase revenue.
• Balancing Strategy and Execution: Aligning long-term goals with daily marketing efforts.
Listen to the full episode:
https://smbpodcast.ca/the-marketing-tech-trap-why-your-strategy-is-more-important-than-your-tools/Special Thanks to Our Partners:
UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
ADP Canada: https://www.adp.ca/en.aspx
For more insights, visit http://www.canadiansme.ca and subscribe to CanadianSME Small Business Magazine.
Disclaimer: This podcast is for informational purposes only and should not be considered financial or business advice.
