Digital transformation is everywhere. Yet many small and mid sized businesses still struggle to see real results.

In our latest episode of the CanadianSME Small Business Podcast, host Kripa Anand sits down with Alexandre St Aubin, Partner and Account Executive at Thirdbridge, to unpack what is actually going wrong and what forward thinking businesses are doing differently.

Here is the core insight. Growth does not come from adopting more tools. It comes from building systems that fit the business.

Alexandre breaks down:

• Why off the shelf platforms often create limitations instead of momentum
• How AI is changing the economics of custom software development
• Why strategy and problem definition matter more than the technology itself
• How strong leadership structures shape long term decisions
• What BuilderHelper is doing to rethink how construction services are delivered

Off the shelf software may feel like the easy choice early on, but it often forces businesses to adapt their processes to rigid systems, creating inefficiencies and limiting scalability over time. ()

This conversation brings the focus back to what actually drives scale.

Listen here: https://smbpodcast.ca/beyond-the-hype-is-your-off-the-shelf-software-limiting-your-competitive-edge/

Also available on Spotify, Apple, iHeart, and Amazon Music.

Explore more insights at http://www.canadiansme.ca

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