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The Endowment Effect You make it, you own it.
Why does that chipped college mug feel priceless, while a brand new one doesn’t?
That’s the endowment effect at work – our tendency to value what we already own (or help create) more than anything new.
Smart businesses harness this by:
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Offering free trials and samples to create a sense of…
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The Code That Captivated the World: Why AI Dominates Every Conversation
It’s the subject line in every boardroom memo, the hot topic on late-night shows, and the silent co-pilot in our daily digital lives.
For a technology that has existed in labs for decades, Artificial Intelligence (AI) has suddenly become the singular focus of global…
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🚀 Getting Answers Has Never Been Easier Thanks to Cashew
In this exclusive feature from CanadianSME, Addy Graves, Co Founder and CEO of Cashew, shares how a decade in customer insight inspired a mission to make professional grade research accessible to every business. Built from Calgary and now an award winning, rapidly scaling company,…
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🎙️ New Episode on the CanadianSME Small Business Podcast
Hosted by Kripa AnandToday we sit down with Aiden Bustard, Co-Founder and Chairman of Novelt, to explore how technology is reshaping the way we discover, attend, and engage with live events.
This conversation dives into the heart of community building, the evolution of the events…
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Celebrating inspiring women across Manitoba 🌟📚
Women Without Limits the province’s first bilingual English Spanish book brings together fifteen powerful stories of courage resilience and leadership from immigrant and Indigenous women shaping their communities. Launched at the Canadian Museum for Human Rights this collection is a testament to the…
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⚙️ Where Engineering Meets Modern Marketing
Cynthia Navarrete is proving that technical industries don’t need flashy slogans. They need clarity, structure, and data discipline. By bringing her engineering mindset into digital strategy, she’s helping industrial and sustainability focused SMEs communicate complex ideas, stay visible in an AI…
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🇨🇦 Resilient Roots: Canada’s SMBs Powering Through Economic Headwinds
Small and medium-sized businesses (SMBs) are the backbone of the Canadian economy, making up about 98% of all employer businesses and employing roughly two-thirds of the private sector workforce. Despite this fundamental importance, the current scenario for Canadian SMBs is…
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You work hard. We help make filing your T2 easy.
urboTax Business Assisted simplifies T2 filing for Canadian incorporated small businesses with step-by-step guidance and unlimited expert support, letting owners focus on growth—not tax stress.
During Small Business Month in October, we celebrate entrepreneurs who pour heart into their ventures amid…
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Bright Advice: How Sun Life Helps Advisors and Clients Thrive
In our latest episode of the CanadianSME Small Business Podcast hosted by Kripa Anand, we dive into the evolving world of financial advisory and how technology, personalization, and purpose are shaping the future for Canadians.
We sat down with Daniele Farinaccia, Senior Vice President…
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