Scaling a startup is not just about spending more on marketing. It is about building the right foundation first.

In the latest episode of the CanadianSME Small Business Podcast, host Kripa Anand sits down with Cyril Kowaliski, Founder of Sugarcube Strategy, to discuss what it really takes to move from early traction to sustainable growth.

Key takeaways from the conversation:

✔️ Why growth must be sequenced strategically before major marketing investments

✔️ How founders can validate true product market fit

✔️ The value of fractional leadership in scaling businesses efficiently

✔️ The difference between strategic guidance and execution focused agency support

✔️ How to recognize when your business is genuinely ready to scale

🎙️ Listen to the full episode:
https://smbpodcast.ca/fractional-vs-full-time-how-to-lead-marketing-under-10m/

This episode offers practical insights for founders, entrepreneurs, and business leaders looking to grow with clarity and confidence.

Thank you to our partners UPS Canada and ADP Canada for supporting conversations that empower Canada’s small business community.

#CanadianSME #SmallBusinessPodcast #StartupGrowth #Entrepreneurship #BusinessStrategy #MarketingLeadership #ProductMarketFit #ScaleUp #Leadership #SmallBusinessCanada

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