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    • Profile photo of Sagarika Agarwal

      Sagarika Agarwal posted an update

      4 days ago

      How can B2B companies turn their CRM from a basic sales tool into a true company engine?

      In this episode of the CanadianSME Small Business Podcast, hosted by Kripa Anand, we speak with Craig Crawford, Founder and CEO of Rolldog, about how modern CRM platforms can connect sales, operations, and customer success in one unified system.

      Craig shares why many CRMs fail in day-to-day use, how better collaboration can drive business growth, and how AI is shaping the future of CRM as a trusted business partner for mid-market companies.

      🎧 Listen to the full episode here:
      https://smbpodcast.ca/from-sales-tool-to-company-engine-the-crm-evolution-your-business-needs/

      Special thanks to our partners UPS and ADP Canada for supporting conversations that help Canadian small and medium-sized businesses grow, innovate, and thrive.

      #CanadianSME #SmallBusinessPodcast #CRM #B2BGrowth #BusinessTechnology #CustomerSuccess #SalesOperations #AI #Entrepreneurship #SMB #Rolldog

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