From Reactive to Strategic: How Two Women Entrepreneurs Transformed a Business

Karen’s Toronto-based design studio looked successful on the surface—steady project flow, satisfied clients, and a dedicated small team delivering high-quality work. But behind the scenes, financial decision-making felt more like guesswork than strategy.

When a supplier offered a bulk discount, Karen couldn’t quickly assess the impact on cash flow. Late client payments triggered ripple effects she often discovered weeks too late.

Sound familiar? Karen’s challenge reflects a widespread reality for many Canadian small business owners: accurate books tell you where you’ve been, but rarely offer insight into where you’re going.
Read full article here: https://canadiansme.ca/from-reactive-to-strategic-how-two-women-entrepreneurs-transformed-a-business/

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