The game has changed. Chasing traffic alone is no longer enough for sustainable growth.

In the latest episode of the CanadianSME Small Business Podcast hosted by Maheen Bari, Nihal Mandanna, Director of Growth at Cyberimpact, breaks down why owned channels like email are becoming the foundation of long term business growth in today’s high cost digital landscape.

From improving deliverability to reducing dependence on paid ads, this conversation dives into what businesses need to focus on to build smarter and more resilient marketing systems.

Key takeaways from the episode:

• Why email still delivers one of the strongest ROIs in marketing
• How businesses can scale through owned audience channels
• Why Canadian data residency is becoming increasingly important
• The real impact of inbox placement and deliverability
• What businesses should automate first to save time and improve results

Listen to the full episode here:
https://smbpodcast.ca/quit-chasing-traffic-how-to-scale-using-owned-channels/

#CanadianSME #SmallBusinessPodcast #EmailMarketing #DigitalGrowth #Cyberimpact #BusinessGrowth #MarketingStrategy #Entrepreneurship #CanadianBusiness #OwnedMedia

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