🧠 The Franklin Effect: Build Stronger Alliances by Asking, Not Giving

In this thought-provoking article, Ben Wise and Darren Chiu unpack a counterintuitive truth about influence and relationship-building. Drawing from a classic story involving Benjamin Franklin, they show why asking for a small favour can be far more powerful than offering one — and how this psychological insight applies directly to business, sales, and leadership today.

✨ Key Takeaways

1️⃣ Why asking for a favour can increase trust and likability
2️⃣ The psychology of cognitive dissonance and personal investment
3️⃣ How to turn sales pitches into collaborative conversations
4️⃣ Ways to transform customers into active stakeholders
5️⃣ Practical tactics for gaining internal buy-in without overplaying politics

💡 From strengthening client relationships to navigating workplace dynamics, this article offers a practical mindset shift for anyone looking to build influence with intention rather than obligation.

✍️ By Ben Wise and Darren Chiu
📖 Read the full article on CanadianSME Small Business Magazine: https://canadiansme.ca/the-franklin-effect/

#CanadianSME #LeadershipInsights #Influence #BusinessPsychology #TheFranklinEffect #RelationshipBuilding #SalesStrategy #Entrepreneurship

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