🧠 The Availability Heuristic: Make Your Ideas Unforgettable

Discover how your brain favors vivid, memorable stories over cold data and why this matters in marketing, sales, and management. In their latest piece, Ben Wise and Darren Chiu, founders of Captivate, show how leveraging the availability heuristic can turn abstract points into mental movies your audience can’t ignore.

✨ Key Highlights:

1️⃣ Transform statistics into compelling stories that stick
2️⃣ Use recent wins to make results feel immediate and credible
3️⃣ Share concrete examples of risks to drive decisive action
4️⃣ Conduct an “Anecdote Audit” to make one key message impossible to ignore

📖 Read the full article by Ben Wise and Darren Chiu here: https://canadiansme.ca/the-availability-heuristic/

#CanadianSME #SmallBusinessInsights #PsychologyOfPersuasion #MarketingStrategy #SalesTips #Leadership #CognitiveBias #AvailabilityHeuristic #BusinessGrowth #Storytelling

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