Micro-Planning, Macro Success

In this exclusive interview with CanadianSME Small Business Magazine, Francesca shares her journey as a young entrepreneur navigating Toronto’s competitive event landscape.

She discusses the importance of niching down, building a strong network, and embracing a growth mindset. From winning the prestigious 2025 Canadian Choice Award to redefining client expectations through personalized ‘micro events,’ Francesca’s insights offer invaluable lessons for aspiring entrepreneurs looking to make their mark.

Francesca Pellegrino, an award-winning chief executive officer, launched Pellegrino Events in 2022 after a decade of experience in the hospitality sector, where she honed her understanding of market dynamics and customer service needs. With a Bachelor’s degree in Event Management and French, Francesca combines her educational background with practical insights to deliver exceptional event services.

Francesca’s dedication and proactive approach to her career set her apart from her peers, since a young age she meticulously balanced multiple income streams while leveraging her spare time for strategic planning, ultimately paving the way for her future success.
Read full interview here: https://canadiansme.ca/micro-planning-macro-success/

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