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Kripa Anand posted an update
Top 100 doesn’t HAVE to die. But, we need your help. 👇
Over the weekend, Google completely nuked the entire industry’s ability to track SERP positions by removing the num=100 parameter. You’ve probably heard about it.
I was surprised to see SEMRush and Ahrefs were dropping everything above position 20 and trying to convince everyone it doesn’t matter.
At SpyFu, we’re not doing that.
Because right now—in 2025—people rely on top 100 data. And we’re still delivering it. 🤙
We’re fighting to keep it alive. But this hits hard – delivering is very expensive.
We might even lose money trying to do this… but we’re going to try anyway.
If we do this alone, it’s not sustainable. We need your help.
This isn’t about SpyFu vs. them.
If we can do it – the way the ecosystem works – all your favorite tools will be able to do it. If nothing else, then by using our API (which has 100% of our keyword and ranking data).
If we fail, I think it’ll be gone forever. Those are the stakes.
But, together – it is a solvable problem. We CAN do it.
Here’s the plan:
👉 I need you to vote with your dollars.I need you to sign up for a SpyFu account – and if you’re an existing customer, I need you to upgrade.
Not because SpyFu is a great tool with the best data, and the only platform natively integrated into ChatGPT (those things are true) 😉
I need you to do it to keep the Top 100 Alive for the entire SEO community. 💪
We’ll use every bit of the additional revenue to keep getting the Top 100. I promise.
Before SpyFu, there was no SEMRush, no Ahrefs – nobody. The whole keyword rank tracking / competitive keyword industry is my original invention. I’ve been doing this for like 19 years.
This isn’t about money for me. It’s personal. It’s about pulling together and helping the community of marketers in a time of incredible uncertainty even without this.
It’s about fighting back.
Will you join the fight? ✊