Trust isn’t built overnight — it’s earned, nurtured, and protected. 🔑✨

In this exclusive CanadianSME Small Business Magazine interview, Sonia Prashar, President and Founder of spPR Inc., shares how decades of global experience shaped her people-first, trust-driven approach to public relations. From coordinating Bill Gates’ first visit to India to launching iconic luxury brands, Sonia explains why integrity, relationships, and long-term thinking are the real currency of PR.

✨ Key Highlights:

🌸 Why there are no shortcuts in PR and brand building

🌸 How launching one of Canada’s first virtual PR agencies created agility before it was trendy

🌸 The biggest PR mistakes SMBs make — and how to avoid them

🌸 Why personal branding should focus on perspective, not promotion

👇 Read more here.

#CanadianSME #PublicRelations #BrandTrust #WomenInBusiness

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