In an interview with CanadianSME Small Business Magazine, Nesreen Abusultan, owner and co-founder of WÜD Chocolates and Gifts, shared the personal and heartfelt story behind her venture.

The concept of WÜD was born out of her desire to recreate the flavors and traditions of her Middle Eastern heritage in Canada, particularly during the joyous occasion of her son Jad’s birth.

This endeavor evolved into a business that not only celebrates cultural heritage through unique chocolate flavors like rose and pistachio but also supports refugee integration and economic success. Nesreen’s journey from concept to a celebrated startup highlights her commitment to infusing love and tradition into each product, aiming to evoke cherished memories and a sense of home for her customers. Her participation in entrepreneurship programs and initiatives like the Refugee Marketplace underscores her dedication to community building and economic empowerment, positioning WÜD as a beacon of cultural celebration and inclusion.

With over a decade of professional experience in development and program management, I’ve successfully led projects for local and international organizations, emphasizing high impact and strong relationships.

Driven by a commitment to human development and rights, I also volunteer internationally to support humanitarian assistance efforts.

Continue reading the full article : https://canadiansme.ca/sweetening-the-path-of-integration-with-wud-chocolates-and-gifts/

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