🎙️ New Episode of the CanadianSME Small Business Podcast

Finding the right talent today requires more than posting a job opening. It requires strategy, visibility, and a clear message about the opportunity behind the role.

In the latest episode of the CanadianSME Small Business Podcast hosted by Maheen Bari, the conversation features Chloé Lassagne, Digital Marketing Specialist at Emplois Compétences. With experience spanning Paris and Quebec, the discussion explores how marketing principles and employer branding can help organizations attract the right candidates in an increasingly competitive hiring environment. ()

Key insights from the conversation include:

• France vs Quebec Work Culture
Understanding the differences in expectations, communication styles, and workplace dynamics.

• Marketing Meets Recruitment
How strong employer branding improves visibility and attracts qualified candidates.

• Simple High Impact Tactics
Practical approaches that help job opportunities stand out quickly.

• Platform Strategy Matters
Choosing the right hiring channels depending on the role.

• Digital and In Person Hiring
How combining online strategies with live recruitment events strengthens results.

Watch the full episode here:
https://smbpodcast.ca/how-to-find-top-talent-in-a-crowded-digital-market/

Special thanks to our partners UPS, Google, A1 Global College, and ADP Canada for supporting this episode.

#CanadianSME #SmallBusinessPodcast #RecruitmentStrategy #EmployerBranding #Hiring #TalentAcquisition

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