Rethinking Employee Engagement and Benefits Awareness

Andrea Wynter, VP of People at ADP Canada, warns of the “Ghost Benefits Gap”—valuable perks like mental health support or fertility aid that go unused because employees don’t know about them or how to access them.

Key drivers: Overwhelming options across five workforce generations, poor communication beyond onboarding.

Fixes for SMBs:

• Communicate relentlessly: Monthly spotlights with employee stories, manager conversations.

• Simplify access: One central platform (e.g., ADP Workforce Now® analytics to track usage).

• Lead by example: Execs model using benefits to destigmatize mental health days.

• Tailor & listen: Match perks to life stages, survey employees.

Result? Higher engagement, retention, wellbeing—without massive budgets. “When people feel supported, they thrive,” says Wynter. SMB leaders: Audit your gap today.

Continue Reading more by clicking on the link below.

https://canadiansme.ca/rethinking-employee-engagement-and-benefits-awareness/

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