From Toronto Flagship to North American Growth

Hwa-yeon Nam, Senior Executive Director at Dining Brands Group, shares key insights from BHC Chicken’s first year as Toronto’s North American flagship at The Well—serving 110,000+ visitors in a competitive K-fried chicken market.

Launch learnings:

• Differentiation demands operational excellence: refined kitchen flow, peak-hour management, portion consistency

• Repeat visits trump first-time traffic—Toronto customers demand routine reliability

Canadian appetite:

• Strong return traffic from diverse groups beyond Korean/Asian communities

• Seasoning-forward flavors won non-Korean converts, proving quality > hype

• K-culture sparks interest; consistency builds loyalty

From McDonald’s Korea to Crystal Jade Singapore, Nam’s 25+ years in F&B expansion confirm: Fundamentals drive sustainable growth in high-expectation urban markets.

Continue reading more by clicking on the link below.

https://canadiansme.ca/from-toronto-flagship-to-north-american-growth/

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