Retail Media Networks: Powering Canadian Brand Growth

Retail Media Networks (RMNs) are retailer-run ad platforms using shopper data for precise targeting across the purchase journey—vital for Canadian brands blending digital/physical shopping.

Karamjot Bains (EY Canada) highlights full-funnel power in “Reaching Shoppers Beyond the Cart”:

Beyond sales:

• Upper-funnel reach via social/CTV using retailer 1st-party data

• Metrics: iROAS (incremental ad lift), iCLTV (lifetime value), adjusted CPM—not just impressions

SME roadmap:

• Educate teams, pick aligned platforms, integrate with total marketing

• Test full journey, measure incremental value, iterate with data

2026 trends: AI targeting, in-store/digital fusion, agency data partnerships.

Advice: Start strategic—test, track iROAS/iCLTV, refine. RMNs bridge marketing + commerce for loyalty + growth.

Continue reading more by clicking on the link below

https://canadiansme.ca/retail-media-networks-powering-canadian-brand-growth/

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