Social commerce in Canada is rapidly expanding, expected to grow three times faster than traditional e-commerce, reaching approximately USD 8.47 billion in 2025. Over 55% of Canadian retailers sell online, with 95% using Facebook and nearly as many using Instagram and TikTok, driven by in-app purchases and visual discovery. Influencer marketing is a major driver, with Canada’s influencer market projected to hit $650 million and 71% of consumers more likely to buy based on social media suggestions. AI and big data enable hyper-personalized shopping experiences through tailored recommendations, dynamic pricing, and automated campaigns. Live shopping events and community engagement add authenticity and drive sales. However, businesses must navigate evolving regulations on privacy, competition, and data use to maintain trust. Early investment in genuine influencer partnerships and seamless social-to-store experiences will fuel the next social commerce revolution in Canada.

https://canadiansme.ca/the-social-commerce-boom-platforms-and-market-growth-in-canada/

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