Xero’s 2025 research highlights the importance of celebrating “Made-It Moments” for Canadian small businesses, which are those meaningful milestones that validate progress and fuel growth. Despite Canadian entrepreneurs being modest—with only 17% celebrating all milestones and nearly half never considering celebration—the impact of recognition is significant. When Canadian SMBs do celebrate, they invest generously, averaging over CAD $5,000 yearly on celebrations.

These milestones often include practical personal achievements like repeat customers, paying oneself, hitting revenue targets, and receiving positive reviews. Celebrations boost employee morale (82%), well-being (82%), and performance (78%), directly enhancing innovation and resilience.

The cultural tendency in Canada to downplay success may contribute to burnout and lost motivation. Xero encourages entrepreneurs to embrace and share these wins, even small ones like customer thank-yous or team lunches, to sustain momentum and build a thriving business culture. Celebrating progress not only energizes teams but also strengthens customer engagement and community support, ultimately supercharging long-term success.

https://canadiansme.ca/xero-on-supercharging-growth-through-small-business-milestones/

Move Photo to...

No albums found. Please create and select album.

Albums

Album Title

Privacy

Public All Members My Connections Only Me

Cancel Create