How a Simple Frame Can Rebuild Reality
You’re at the grocery store, choosing between two labels:
🟩 80% lean
🟥 20% fat

Same product. Different story.
And odds are—you’ll pick the “lean” one.

That’s the Framing Effect—a psychological glitch showing how the same fact can lead to opposite decisions, depending on how it’s presented.
canadiansme.ca

Psychologists Amos Tversky & Daniel Kahneman discovered this decades ago. And it still runs the world—from marketing to management.
canadiansme.ca

🔹 Netflix charges “$15/month,” not “$180/year.”
🔹 Managers say “You hit 80% of your targets,” not “You missed 20%.”
🔹 Sales pros warn “6 in 10 firms risk breaches” instead of “40% boost in protection.”
Same math. Different emotion. Totally different outcome.
canadiansme.ca

🧠 Your challenge this month:
Rewrite one message—once as a gain, once as a loss.
Test both. Watch how people respond.
canadiansme.ca

Because facts don’t persuade. Frames do.

👉 Read the full article here: How a Simple Frame Can Rebuild Reality

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