Michael Lord is the founder of Lord’s Hot Sauce, a Canadian small-batch saucery established in 2020 in Ontario. With over two decades of experience in modeling and talent management, Michael turned his passion for high-quality, flavorful food into creating premium, barrel-aged hot sauces. His sauces are unique for their wild fermentation process in Canadian white oak barrels, which can age up to three years, resulting in complex flavors and natural probiotics that promote gut health. Lord’s Hot Sauce is 100% organic, all-natural, vegan, gluten-free, and non-GMO, with production and pepper farms based in Ontario and the brand headquartered in Montreal.

Michael emphasizes differentiation through craftsmanship and storytelling in a crowded hot sauce market. His partnership with MMA legend Georges St-Pierre helped amplify brand awareness by aligning shared Canadian values of strength and discipline. Despite challenges around brand recognition, the combination of unique fermentation, premium ingredients, and strategic collaborations continues to fuel the company’s growth. Michael advises entrepreneurs to maintain focus, resilience, and adaptability, learning from trials and staying committed to long-term vision building.

https://canadiansme.ca/turning-up-the-heat-with-lords-hot-sauce/

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