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Michael Lord is the founder and CEO of Lord’s Hot Sauce, a Canadian small-batch saucery established in 2020 in Ontario. With over two decades of experience in the modeling and talent management industry, including leadership roles in New York City, Paris, and Montreal, Michael transitioned his passion for flavorful, high-quality food into creating premium hot sauces. His sauces are crafted with whole, natural ingredients and uniquely aged up to three years in Canadian white oak barrels using a wild fermentation process, resulting in rich and complex flavor profiles with added health benefits from natural probiotics.
Lord’s Hot Sauce is proudly Canadian-made, with pepper farms and production in Ontario and the company headquartered in Montreal. Michael emphasized the challenges of brand recognition amid a crowded market but credits the brand’s uniqueness and collaborations, including with MMA legend Georges St-Pierre, for amplifying visibility and growth. He advises aspiring entrepreneurs that success requires relentlessness, learning from mentors, commitment, and adaptability in the face of obstacles.
https://canadiansme.ca/turning-up-the-heat-with-lords-hot-sauce/