🚀 Emotional Contagion Catching the Feeling

In this compelling feature from CanadianSME, Ben Wise and Darren Chiu, co founders of Captivate, unpack one of the most underrated forces in business persuasion: Emotional Contagion. It’s the invisible current that shapes every meeting, negotiation, pitch and team interaction. Before logic ever lands, emotions spread and synchronize, giving the person who sets the tone a quiet but powerful advantage.

✨ Key Highlights

1️⃣ Why emotions spread automatically and influence persuasion before logic
2️⃣ How leaders can set the emotional climate during change and uncertainty
3️⃣ How brands can project confidence and authenticity when markets shift
4️⃣ How strategic calm can de escalate conflict and unlock real problem solving

👇 Read the full article by Ben Wise and Darren Chiu: https://canadiansme.ca/emotional-contagion-catching-the-feeling/

#CanadianSME #EmotionalContagion #Leadership #Persuasion #CommunicationSkills #BusinessPsychology #SmallBusinessCanada #WorkplaceCulture #HumanBehaviour

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