🏡 Canada’s Homegrown Consumer Movement: How National Pride Is Shaping Small Business Opportunity

In this insightful article for CanadianSME Small Business Magazine, Sophie Marai and Michael Scida of Environics Analytics explore how a renewed sense of national pride is influencing Canadian consumer behaviour—especially in the home goods sector. As Canadians invest more in their homes, small businesses are uniquely positioned to benefit from patriotic purchasing, local storytelling, and trust-driven relationships.

✨ Key Highlights

1️⃣ Why more Canadians are choosing Canadian-made products—even at higher prices
2️⃣ How small businesses can leverage local identity and storytelling to stand out
3️⃣ What $4B+ in annual home refresh spending means for independent retailers
4️⃣ The role of omnichannel engagement in connecting digital research with in-store buying
5️⃣ How trust, authenticity, and community impact drive long-term customer loyalty

👇 Read the full article by Sophie Marai and Michael Scida, Environics Analytics: https://canadiansme.ca/canadas-homegrown-consumer-movement-how-national-pride-from-a-small-business-perspective/

#CanadianSME #ShopCanadian #SmallBusinessCanada #ConsumerTrends #HomeGoods #LocalBusiness #RetailInsights #EnvironicsAnalytics

Move Photo to...

No albums found. Please create and select album.

Albums

Album Title

Privacy

Public All Members My Connections Only Me

Cancel Create