Data-Driven Digital Advertising Mastery

In an exclusive interview with CanadianSME Small Business Magazine, Diel Gerber, founder and CEO of Gerber Media, shares her expertise on paid media strategies, cross-channel campaigns, and data-driven decision-making for small and medium-sized businesses.

With over 16 years in digital advertising, Diel has witnessed the industry evolve from static ads to AI-powered, multi-channel optimization—a game-changer for SMBs. She highlights emerging trends for 2025, the importance of leveraging analytics to compete with larger brands, and the power of testing and audience insights to refine marketing efforts.

As a WBE Canada Certified woman entrepreneur, Diel also offers valuable advice for women in digital marketing, encouraging them to think big, embrace innovation, and expand beyond niche markets. Through Gerber Media’s customized and data-backed approach, she continues to help Canadian businesses maximize ad spend and achieve sustainable growth in an ever-changing digital landscape.

Diel Gerber is the founder and CEO of Gerber Media. She is a Digital paid media expert and business enthusiast, and together with her team, she manages paid media for top Canadian brands.

Diel had a prosperous career in digital marketing and over 16 years of experience in advertising agencies and media companies. She is driven by a mission to provide high-quality and cost-effective media solutions, ensuring that her clients receive the best value for their investment. She is a mom of 2 girls and lives with her family in Vaughan, Ontario
Read full article here:https://canadiansme.ca/data-driven-digital-advertising-mastery/

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