Social Commerce Funnels: From Content to Cart

Canadian social commerce hits US$8.47B in 2025, growing 11%+ annually through 2030—led by Instagram, Facebook, TikTok shoppable posts, in-app checkout, and live shopping that collapse discovery-to-purchase.

SMEs win with repeatable funnels, not viral gambles:

• Teaser (Reel/TikTok) → Demo/live → Time-bound offer → Follow-up for repeats/referrals

• Map hooks, CTAs, DMs, checkout friction to optimize without extra ad spend

Live shopping surge: 3-5x higher conversions via urgency + chat. Canadian brands (cosmetics, food, apparel) plan monthly sessions: prep offer/script, promote early, structured flow, replay discounts—boosting online sales + next-day retail traffic.

Short-video formula: <30s clips rule. 3-post sequence: Problem → Solution → Proof/urgency. Tag products, repurpose one video across platforms (Reels/TikTok/Shorts) for efficient scaling.

From experiment to revenue engine—structure beats scattershot.

Continue reading more by clicking on the link below.

https://canadiansme.ca/social-commerce-funnels-from-content-to-cart/

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