Trust isn’t built overnight — it’s earned, nurtured, and protected. 🔑✨

In this exclusive CanadianSME Small Business Magazine interview, Sonia Prashar, President and Founder of spPR Inc., shares how decades of global experience shaped her people-first, trust-driven approach to public relations. From coordinating Bill Gates’ first visit to India to launching iconic luxury brands, Sonia explains why integrity, relationships, and long-term thinking are the real currency of PR.

Key Highlights:

✨ Why there are no shortcuts in PR and brand building
✨ How launching one of Canada’s first virtual PR agencies created agility before it was trendy
✨ The biggest PR mistakes SMBs make — and how to avoid them

Her message is clear: PR isn’t about noise — it’s about relevance, consistency, and trust.

👉 Read more here:
https://canadiansme.ca/reinventing-pr-sonia-prashar-on-building-trust/

#CanadianSME #PublicRelations #BrandTrust #WomenInBusiness #Entrepreneurship #ThoughtLeadership #MediaRelations #SmallBusinessCanada

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