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Social Commerce Funnels: From Content to Cart
Canadian social commerce reaches US$8.47B in 2025, growing 11%+ yearly to 2030—powered by Instagram/Facebook/TikTok shoppable posts, in-app checkout, live shopping.
SMEs succeed with structured funnels over viral bets:
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Teaser (Reel/TikTok) → Demo/live → Urgent offer → Follow-up for repeats
Live shopping: 3-5x higher conversions via real-time chat/pinned products. Canadians (cosmetics/food/apparel) plan monthly: script offer, promote early, replay discounts—driving online sales + store traffic.
Map friction: Track hooks/CTAs/DMs/checkout to optimize without extra ad spend. Structure = revenue.
Continue reading more by clicking on the link below.
https://canadiansme.ca/social-commerce-funnels-from-content-to-cart/
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