How merchants are quietly building profit margins with extended warranties

The smart money moves to protection

Something interesting happened when ProSource—America’s largest consumer electronics buying group—sat down to choose a product protection partner for their 575 retailers.

They didn’t just pick the cheapest option or the one with the flashiest presentation. They chose SureBright.

Why does this matter? Because ProSource represents the kind of retailers who understand that survival in today’s market isn’t about cutting costs anymore.

It’s about finding smarter ways to grow revenue. And warranties, it turns out, might be one of the smartest moves they’ve made.
Read full article here:https://canadiansme.ca/how-merchants-are-quietly-building-profit-margins-with-extended-warranties/

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