David Sinkinson and Chris Sinkinson, co-founders of AppArmor Mobile, shared their journey of building a leading safety app platform without early funding in a recent interview with CanadianSME Small Business Magazine.

By self-funding through side hustles and leveraging their niche B2B market, they avoided the need for significant upfront capital.

They also emphasised the psychological challenges of establishing credibility, the advantages of bootstrapping for competitive flexibility, and the importance of exceptional customer service in driving growth and loyalty.

Their insights offer valuable lessons for entrepreneurs on overcoming challenges and effectively competing in the tech industry.

Brothers David Sinkinson and Chris Sinkinson are proven SaaS entrepreneurs. Their bootstrapped startup, AppArmor, helped keep people safer with innovative mobile apps and emergency notification solutions for individuals across the globe. In February of 2022, their company was acquired by US competitor Rave Mobile Safety for tens of millions of dollars. Later in 2022, Rave and AppArmor were acquired for over $550 million by Motorola Solutions.

Continue reading full article :

https://canadiansme.ca/from-startup-to-success-the-founders-of-apparmor-share-their-story/

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