Changing the Game With Zechariah Thomas

Zechariah Thomas (Swift Hockey CEO) disrupts hockey gear legacy: high-performance sticks at fair prices—removes financial barriers from a gatekept sport.

Journey hurdles crushed:

• Speed + pressure: Sold company at 18, pro hockey accountability—volume negates luck (more reps, outreach, iterations win)

• Industry skepticism: Gatekeepers/funding ignored—built proof via quality, repeat orders, community visibility

• Black founder bias: Double effort for visibility—leads with standards/results, opens doors for next gen

Core philosophy: Setbacks = data. Consistency > opinions. Ownership + execution over permission—talent defines the brand.

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https://canadiansme.ca/changing-the-game-with-zechariah-thomas/

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