During a recent conversation with CanadianSME Small Business Magazine, Ben Richmond, Managing Director of North America at Xero, shared valuable insights on how small businesses can enhance their resilience in today’s challenging economic landscape.

Ben underscored the importance of partnering with expert advisors rather than adopting a DIY approach, improving financial literacy to make informed decisions, and utilising advanced technology to automate tasks and gain real-time business insights.

He highlighted key cash flow trends from the Xero Small Business Insights report and stressed the need for effective cost management and proactive planning.

Ben also recounted his experience in resolving cash flow issues in his sister’s business, illustrating the importance of immediate support and professional guidance.

Furthermore, he discussed Xero’s commitment to integrating sustainable accounting practices and the future of financial management tools, emphasising the role of AI and cloud computing in transforming small business operations.

Ben is responsible for driving Xero’s growth in the United States and Canada. In 2013, he joined Xero as New Zealand sales director, where he led the business’ national growth and spearheaded Xero’s global agriculture strategy. Prior to joining Xero, Ben worked in a large regional accounting practice before joining New Zealand’s largest telecommunications company in a senior accounting role.

He was also one of the founding board members of the Spark Foundation. Continue reading the full article:

https://canadiansme.ca/empowering-small-businesses-ben-richmonds-strategies-for-resilience/

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