🎙️ New Episode: CanadianSME Small Business Podcast

In digital marketing, it’s easy to get distracted by vanity metrics—likes, clicks, and impressions. But for small businesses, the metric that truly matters is revenue.

In this episode, Dan Di Loreto, Co-Founder of Ubiweb, joins host Maheen Bari to discuss why businesses must move beyond surface-level metrics and focus on marketing strategies that actually drive growth.

💡 What you’ll learn:
• Why vanity metrics fail SMEs and why revenue accountability matters
• The “Trust Paradox” of AI and the growing importance of reputation and SEO
• The Las Vegas moment in 2020 that reshaped Dan’s view on adaptability
• How to bridge the generational sales gap and mentor Gen Z professionals
• Keeping marketing simple in an increasingly complex digital landscape

If you’re interested in understanding how Gen Z can build real-world trust with Baby Boomer business owners, this episode offers practical insights. Research shows that Boomers often value deeper conversations and relationship-driven business interactions, making trust and credibility essential in sales conversations. ()

🎧 Listen to the full episode here:
https://smbpodcast.ca/selling-to-the-boomers-a-gen-z-guide-to-building-real-world-trust/

#CanadianSME #SmallBusiness #DigitalMarketing #Entrepreneurship #BusinessGrowth #Podcast #SMEs

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