Lena Knight, Senior Strategist at Agnostic, reveals how humanizing B2B can transform client relationships. By leading with trust, shared values, and authentic connections, businesses can create meaningful interactions that go beyond transactions.

Key Highlights:

1️⃣ Trust as a Priority – Transparency, honesty, and delivering on promises are crucial for building credibility.
2️⃣ Value Alignment – Clients respond to brands that share their purpose, ethics, and goals.
3️⃣ Emotional Intelligence in B2B – Recognizing buyers as humans influenced by intuition, colleagues, and emotions drives stronger engagement.
4️⃣ Authenticity Matters – Genuine storytelling and helpful content cut through corporate noise and leave lasting impressions.
5️⃣ SMB Advantage – Smaller businesses can leverage agility, personal leadership, and direct engagement to form deeper connections.

Read the full interview by @maheen-bari here: https://canadiansme.ca/humanizing-b2b-trust-emotion-and-better-thinking/

#HumanizingB2B #BusinessToPeople #TrustInBusiness #AuthenticConnections #B2BMarketing #ClientRelationships #CanadianSME #MarketingStrategy #EmotionalIntelligence #SmallBusinessGrowth

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