As a senior media professional, I have 12+ years of experience in planning, buying and optimizing offline and online media for some of the world’s top brands. I have helped hundreds of brands profitably scale revenue through performance media buying strategies. I am passionate about people, collaboration, strategy and learning new things every day.
My skills and expertise include Performance media buying across all advertising mediums such as; Linear TV, Radio, DOOH, CTV, SEM, SEO, Programmatic and Paid Social; purchasing and managing high-volume media campaigns across Google, Meta, TikTok and programmatic platforms; planning and analysis; cross-platform integration and optimization; project management; leadership, staff development and mentoring.
