Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we dive into how a mix of psychology, technology, and storytelling can elevate brands and help entrepreneurs grow their businesses.
Joining us is Andrea Chase, co-founder & CMO of BAITS Global Inc. and MarketingVerse, a seasoned entrepreneur and communications consultant with a passion for empowering women-led businesses. Andrea shares her entrepreneurial journey, the psychology behind effective marketing, and how her agency is helping tech ventures and service businesses scale through powerful marketing strategies.
Key Highlights:
- Psychology in Marketing:Â Why understanding consumer behavior is key to creating compelling, action-driving messages.
- Empowering Women in Tech:Â How Andrea pivoted from a tech startup to founding an agency dedicated to helping women-led businesses thrive.
- Mentorship & Mental Stamina:Â The importance of mentorship and maintaining mental resilience in the entrepreneurial journey.
- Strategic Thinking: How broad experience allows Andrea to create focused marketing strategies tailored to a client’s goals.
- Future Vision: Andrea’s plans for creating impact through MarketingVerse, voiceover work, and thought leadership.
For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!
Disclaimer:Â The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
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